Case Study

Enabling people to use insights from their DNA to improve their everyday lives

Region

Phoenix, AZ

Industry

Health & Wellbeing

Client

Exploragen

Taking DNA to the next level

Exploragen is a DNA lifestyle company that uses genetic science to build DNA based apps to improve people's everyday life and habits.

Born out of its founders’ scientific curiosity and experience in the genetics field, Exploragen partnered with Helix –a lab that sequences people's DNA– to make apps that help people based on their unique DNA data.

The Challenge

Their apps had to be user-friendly, appealing, robust, scientifically accurate and secure.

The client had a great grasp on the scientific side of things –because of their vast experience in the field– but needed help from a technology team to help make their ideas a reality.

The Hattrick Solution

We partnered with Exploragen to build three DNA based apps with different focuses:

Per Cup Checks for genetic variants shown to be associated with several different aspects of caffeine response. These include how quickly the user's body metabolizes (breaks down) caffeine, how much coffee they drink, and how bitter coffee tastes to them. What’s more, PerCup lets users track the caffeine in their favorite drinks and snacks, and will alert them when they may want to dial back their intake.

SlumberType enables people to learn how DNA influences their sleep, gain insights about how their results may impact other areas of their life, and to use their tools and trackers to tweak everyday behaviors that affect their sleep.

GenoTonez was a fun proof of concept we built that used information contained in DNA coupled with AI algorithms to build music.

Per Cup Checks for genetic variants shown to be associated with several different aspects of caffeine response. These include how quickly the user's body metabolizes (breaks down) caffeine, how much coffee they drink, and how bitter coffee tastes to them. What’s more, PerCup lets users track the caffeine in their favorite drinks and snacks, and will alert them when they may want to dial back their intake.

SlumberType enables people to learn how DNA influences their sleep, gain insights about how their results may impact other areas of their life, and to use their tools and trackers to tweak everyday behaviors that affect their sleep.

GenoTonez was a fun proof of concept we built that used information contained in DNA coupled with AI algorithms to build music.

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